Your Website Doctor by Swaniki report

Goal: Leads. Tested like a customer, turned into a plan you can ship.

Before / after

0Healthgood

Overall Website Health

Based on 8 measurements actually captured. This is a health index, not a conversion guarantee.

24 points on the table

Tackle the issues flagged below to push this from 76 toward ~100/100 — starting with the quickest wins first.

Performance70

UX & Clarity87

Journey60

Conversion Readiness100

Content & Trust68

SEO67

The bottom line

This site works, but it's quietly leaking value. The single biggest business issue is Your quote form asks for too much, too late — affecting your Leads goal. Estimated impact: Expected to improve the chosen goal; estimate only, not a guarantee. at 3-8 hours effort, owned by Designer.

Experience replay

Through a visitor's eyes

We walked your site like a first-time visitor chasing your goal. Here's what they hit.

Goal reached

5 steps · 3 friction point(s)

The agent eventually reached the quote form and submitted test data successfully, but the path required scrolling past an unclear hero, the form had excessive fields, and there were no visible trust signals to reassure a first-time visitor.

Where it broke down

1
Your quote form asks for too much, too late
Cut to name, email, message (max 5 fields); add inline validation.
2
Broken CTAs send would-be leads to dead pages
Restore or 301-redirect /old-work and /branding-work; point anchor-only CTAs at real pages.
3
Your main button doesn't ask for the lead
Replace hero CTA with a high-contrast 'Get a free quote' button linking to /contact.

Whole-site scan

Crawls every reachable page, click-tests every CTA, and scores site-wide coverage.

14 pages crawled 38 CTAs 29 ok 2 broken 5 dead ends 2026-08-20 14:32 UTC

Visual evidence

What we saw

Annotated captures of the key moments — the kind of proof that makes a fix obvious.

Above the fold — The first screen a visitor sees, captured live and auto-annotated with detected elements.

Full page — Complete page capture, auto-annotated with detected elements wherever they sit on the page.

After clicking the primary CTA — Where the visitor lands after the main call-to-action — the moment that makes or breaks conversion.

Fix these first

· top 3 by business impact

Your quote form asks for too much, too late

Cut to name, email, message (max 5 fields); add inline validation.

3-8 hoursDesigner

See the fix

Broken CTAs send would-be leads to dead pages

Restore or 301-redirect /old-work and /branding-work; point anchor-only CTAs at real pages.

1-2 hoursWebsite owner

See the fix

Your main button doesn't ask for the lead

Replace hero CTA with a high-contrast 'Get a free quote' button linking to /contact.

2-6 hoursDesigner

See the fix

What is working

Core pages return valid, crawlable HTML with a proper document title.
Our AI agent successfully completed your goal path end-to-end.
Layout is stable — content does not shift while loading (good CLS).
No major security or console errors detected (strong best-practices score).

Priority matrix

Issues plotted by impact vs effort. Goal weights bubble size.

Don’t worry about these yet

Low goal-relevance findings, safe to defer.

Meta description could be stronger for search clicks
Impact on your goal: low
Several images are missing alt text
Impact on your goal: low

EasyConfidence: HighView fix

Scores are a health index derived from evidence, not a statistical prediction of conversion. Impact directions are estimates. We never promise guaranteed uplift.

Ready to act?Fix these now